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How to choose the top SEO Company in Kerala: 5 Things to look for

If you’re an entrepreneur, then you would already know how imperative it is to outsource your marketing strategy to a successful SEO company. After all, it is the collaboration between you and the SEO company that will make your company grow online and overcome with the competition at ease.

With the annoyingly increasing amount of spam and disreputable companies circulating online, it can be frustrating and intimidating to find the top Digital marketing agency for you. After all, SEO is a long-term investment and can really make or break your presence on the internet depending on how the strategy is handed out and dealt with.

SEO Company

So going by common logic it would be obvious that you would be tempted to select an agency just by Googling in keywords like ‘top SEO agency in Kerala or best SEO company in Calicut’ thinking that if they are as good as they claim to be they would obviously pop up as the first organic search result. After all its their playing field and they need to be on top of their game, right? WRONG.

While coming up on that list would be no small feat but selecting an agency solely based on that would be the wrong approach. What might be happening is that most of the good agencies, the ones that are in high demand, the ones that do consistently great work and get great referrals, they don’t actually need to rank here.

They are often overwhelmed with clients all the time as their clients refer them to people and lots of people in their network refer folks to them. They might also be having a high retention of clients. They’re incredibly busy, and hence don’t spend any work hours optimising their own website to get new clients.

Therefore, many of the companies that rank well for keywords like best Digital marketing agency in Kerala or SEO company in Calicut or a particular speciality, like best Ecommerce SEO, may not really be the best. It could be because they are without any client work and so they’re concentrating all their energy on trying to get new clients 😀

Most of the startups and small/medium/large business entrepreneurs’ don’t do their homework well Digital marketingbefore hiring an SEO company.

This post would help them understand 5 things that you would look for before signing your next deal with an SEO company.

1. A Quick analysis report
a. Assign them a brief task/assignment to come up with the pros and cons of your website structure.
b. What is missing from your website with an SEO standpoint.

2. Case studies and positive testimonials
a. Testimonials are like rewards on record, ratings provided by various clients will cement your deal with this SEO company.

b. Case studies are a great way to know how much of an impact the agency was able to have on a particular brand and if that is closer to your vertical that’s a bonus.

3. Meet the team in action to see if they are well-skilled employees who have enough experience in managing major projects. The project scale handled by the team is an important factor to determine if they can handle the same and deliver the results in time.

4. Realistic offerings – Sometimes if you hear things that are too good to be true, they probably are.

Look for companies who offer realistic results and don’t make random guarantees. SEO is an ongoing process, and no one has the ability to guarantee rankings 100% since the search algorithms keep changing and are beyond an agency’s control. Any promises for overnight rank changes or guaranteed rankings should sound suspicious enough.  Similarly, watch out for under-priced quotations as well.

5. Point of contact – This is one of the biggest questions that people usually forget to ask. Check if you can get a dedicated account manager who would be in constant touch with you from the agencies side. It is always important to learn with them what they are doing so that you can be better equipped when making plans or giving feedback.

Above points are imperative to assess before you decide the SEO agency to outsource your work .  As the work that you assign should be faithfully addressed to produce the best results for your company.

SEO 101

Search Engines are programs that look up for records on the searched words typed by the user and restores a rundown of results and articles where the search words were found. Search engine empowers clients to scan for archives on World Wide Web.

When a person type any query on the search engine, it is found that few sites are ranked well as compared to the others. Users normally tend to visit websites that are at the top of this list as there is a notion amongst them that this is most relevant result to the query entered. SEO is majorly responsible for this feature. It is widely used to make sure that a site is accessible by a search engine.

Search Engine Optimization (SEO) is the way towards influencing the visibility of a site or a site page in a web search tool’s regular or natural hunt result. Say for eg you want your brand to compete in certain keywords in a localized environment of a city like Bangalore or say even a smaller city like Kannur, what our team would do for you is start building up backlinks for your page via these chosen keywords on different quality platforms in the cyber space.

How it works

The working of a search engine is simple. First, the search engine crawls the web to perceive what is present. Once the crawling of the page is finished, the next step is to index its content. The process of indexing the content essentially involves the method of identifying words and expressions that best describe the page and assigning the page to particular keywords. Once this is done, the search engine processes the request and the required output is nurtured.

SEO Segmentation

It is a normal practice for Internet search users to not navigate pages and pages of indexed lists. So where a website positions in a pursuit play slideshow results page is fundamental for coordinating more activity toward the webpage. The higher a site normally positions in natural consequences of a hunt, the more prominent it is that the site will be visited by a client. To increase the visibility of a page, SEO Services are used.

SEO services help to ensure that a site is accessible to a search engine and improves the chances of appearing on the page. Moreover, SEO services are in huge demand in current scenario as anybody who built a beautiful and amazing website needs SEO to reach out people in huge number. It is the biggest tool to drive people to the website and showcase the hard work. This is one prominent reason why SEO agencies are so rapidly establishing in order to meet the growing demands of the clients.

If you are looking for the top SEO agency in Bangalore or the top digital marketing agency in Kannur, then your search ends here. We will provide you with the right strategy to build your brand by targeting relevant users through specific keywords.