Importance of User Experience in SEO

Importance of User Experience in SEO

When designing a high-ranking website, SEO and user experience (UX) work hand in hand. High-ranking websites combine SEO best practices with an attractive UX design. A good user experience design increases engagement, web traffic, and rankings. And isn’t that the goal? In the good old days, SEO used to be simple. You stuffed a page […]

SEO vs SEM: What’s the Difference?

SEO vs SEM: What's the Difference?

Search marketing is a strategy for increasing exposure, ranking, and traffic. It includes search engine optimization (SEO) and Search Engine Marketing (SEM). SEM and SEO are important in increasing traffic and visibility in search results. Both strategies are opposites, but they achieve the same goals. Any digital marketing expert should be familiar with these two […]

How SEO and Content Marketing Work Together

How SEO and Content Marketing Work Together

What do you do when looking for a recipe for your favorite dish? Or want to find the best review on that mobile you’ve been eyeing? What about when it comes to the synopsis of your favorite show or even to get the latest gossip? You probably google or Bing it, don’t you? And according […]

10 Ways to Easily Set up an SEO Content Strategy

10 Ways to Easily Set up an SEO Content Strategy

We don’t need to remind you how important SEO is or that cracking the SEO strategy code has become even more challenging. What you do need is to know how to crack the code. And that’s what we’re here to help you with. Most businesses nowadays grasp the fundamentals of SEO and why it is […]