What do you do when looking for a recipe for your favorite dish? Or want to find the best review on that mobile you’ve been eyeing? What about when it comes to the synopsis of your favorite show or even to get the latest gossip?
You probably google or Bing it, don’t you?
And according to research, most users do not go past the first page of results, implying that these search engines have grown very adept at ranking excellent information at the top.
And the magic sauce behind all this is SEO (Search Engine Optimization) and Content Marketing.
SEO and Content Marketing have revolutionized the digital marketing environment.
Before delving into the relationship between SEO and Content Marketing, let’s first define them.
What is SEO?
SEO is the technological technique of increasing the quantity and quality of visitors to your website.
The purpose of SEO is to get the right people to the piece of content. An SEO specialist assists in driving traffic through more organic sources, such as search engines, through focused optimization, technological tune-ups, and frequent modifications.
SEO would fail if there were no content, whether web pages, blogs, product descriptions, articles, or even photographs and videos. SEO cannot function in isolation; it requires content to help match those precise search queries using keywords.
What is Content Marketing?
On the other hand, Content Marketing focuses on employing valuable and relevant content to promote remunerative customer or client action.
Content Marketing serves as the foundation for all types of digital marketing efforts. You can leverage that blog post from last week to get momentum on social media platforms, but the proper fuel of most Content Marketing is the SEO research involved.
SEO without Content Marketing is akin to having a body without a soul. Because every website requires words, posts, substance, keywords, and so on, SEO is centered on Content Marketing. Thus both SEO and Content Marketing have an interdependent relationship.
How SEO and Content Marketing work together
If Content Marketing is all about delivering value to your audience and SEO is about assisting search engine algorithms in determining the worth of your material, it’s evident that the two work hand in hand.
Your pages or posts will rank high on google if you effectively combine SEO and Content Marketing.
For example, SEO optimization strategies such as including relevant keywords and high-quality backlinks are critical for your content’s SEO performance. However, you must first ensure that the content is well written, with impeccable language and rich sentence structure.
Be mindful that large paragraphs, for example, may indicate to search engines that the content isn’t mobile-friendly, thereby lowering its Google rank.
To achieve the most remarkable results, you should preferably write your content keeping SEO in mind.
As a result, solid digital content entails more than simply outstanding writing, and it’s a cross between SEO and Content Marketing. If you are familiar with the three forms of SEO, you will better understand how SEO and Content Marketing work together.
- On-page SEO relates to the content on your website (infographics, videos, blogs, etc.). This requires keyword research and optimization.
- Technical SEO means the non-content aspects of your website. This includes mobile optimization and site performance optimization.
- Off-site SEO relates to your website’s collaboration with other internet sites, typically via backlinks.
However, to achieve a better position online, you must use all types of SEO.
How do you create an SEO-friendly Content Marketing strategy?
Here are some SEO pointers to help you get started with SEO optimization. You’ll need to read to do more in-depth research on this topic to understand SEO properly.
Incorporate these tips and elevate your SEO game.
- Recognize Your Target Audience
Knowing your target audience and who you’re writing for is critical. Recognizing the personalities of your customers can assist you in creating content for certain sorts of people who have the potential to become frequent site visitors or purchasers. Knowing your target demographic will also help you create different content at different phases of the buyer’s journey.
- Conduct Keyword Research
Finding out what keywords your target audience is looking for is critical for increasing traffic to your content on SERPs. It is necessary to undertake keyword research to determine keywords your rivals employ to rank better on Google.
Nowadays, in this day and age of current technology, having a website jam-packed with diverse keywords isn’t enough. You must include the keywords naturally and seamlessly.
- Use Ideal Keyword Density
Keyword density represents the number of times a term or phrase appears in relation to the amount of content on the page. It is determined by multiplying the number of keywords by the total number of words on the page by 100.
There is no optimum percentage or the magic number for ranking. Typically, digital marketers set their keyword density between 1% and 2%. Google will increase your results if you post helpful and quality material without filling it with many keywords. Use the term at the very least in the page title, meta description, and first paragraph.
- Devise High-Quality Content
While keywords are essential for content marketing, marketers often misuse this opportunity, and google despises it. This is why it isn’t sufficient to include keywords to produce quality content.
Content is more than just a blog post or a Web page on your website. In actuality, it is information that you upload to search engines so that searchers may find it. So quality content is whatever Google deems worthy of sharing. It’s genuine responses to actual questions. It’s information that individuals discuss on their blogs or around the water cooler. It’s the stories people share with their networks or post on social media. It is referenced, linked to, and shared.
Devise high-quality content and see the difference it makes.
- Create High-Quality Backlinks
Backlinks that redirect people to your site must produce content that ranks well on Google. The more relevant links you add from high-quality sources, the higher your rank may be. Of course, the appropriate word here is “high-quality.” Links to low-quality website directories intended for link building are obsolete and will not benefit your business in the long run.
- Give Importance to Content Structure
Because ignoring your content structure implies losing organic search exposure, content marketers are beginning to recognize its significance. Using HTML headings to divide your single content piece into parts and subsections allows for more superficial reading, ranking options, and improved readability.
- Use Header Tags
Header tags help increase a webpage’s readability and SEO. Navigation and direction are made easier through the use of header tags. Header tags, commonly known as heading tags, are used on websites to distinguish headings and subheadings. They are numbered from H1 through H6, with H1s generally the title.
- Pay Attention to User Experience
Nothing is more frustrating than attempting to browse a website that you hardly understand. In reality, most people would give up on this website, and Google will struggle to make the most of it. Dead links, error pages, and disorganized site architecture will all influence what users take away from your website.
Not only do visitors prefer a pleasant user experience and simple navigation, but this consistency also aids Google’s crawlers in scanning your material and determining your SERP ranks.
- Make it Mobile Friendly
Mobile-friendliness is essential for SEO as well. Users do not interact with web pages on mobile phones in the same manner on desktop computers. They often want to accomplish a goal right away, whether it is completing a purchase, locating information, or searching for the actual location of a shop. Mobile consumers have shorter attention spans, so you have even less wiggle space with mobile.
When a user searches on a mobile device, it is a ranking indicator in Google and Bing’s algorithms. In general, mobile-friendly websites supersede non-mobile-friendly sites in mobile search results. So, if your website relies on or targets mobile visitors, mobile-friendliness is critical for SEO.
SEO and Content Marketing are not two distinct areas. They both require one another, and Content Marketing is only effective if it is search engine optimized. When done well, SEO and Content Marketing can produce explosive results.