Online presence has become a very important part of the marketing efforts of most businesses. Being present online in itself is not enough. There should be efforts made to make it more visible. And the best place to get visible is in search engines like Google.
Google shows websites in the results according to their algorithm which depends on hundreds of factors. Learning about these is important to get your website visible. Google updates its algorithm and dependent factors constantly in a continuous effort to make itself better. Such a major update rolled out in June, 2019.
On June 3, 2019 Google informed via a tweet
Tomorrow, we are releasing a broad core algorithm update, as we do several times per year. It is called the June 2019 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this tweet for more about that:https://t.co/tmfQkhdjPL
— Google SearchLiaison (@searchliaison) June 2, 2019
that it has released a ‘broad core algorithm update’. This means that there can be large changes in the keyword rankings of different websites. The effect of this can be positive or negative for any website. But there is a good possibility that most keyword ranking positions for websites have changed.
It is unusual for Google to announce that it’s going to release an update. But on June 2 the twitter handle of Google Search Liaison tweeted that they are going to release a ‘broad core algorithm’ update.
Google Core Update
Google constantly updates their algorithm. But Google Core updates are done only few times a year. It affects the web-pages and website all over the internet. The June 2019 Core Update is the second core update in 2019 after the March 2019 Core update.
What should website owners and SEOs do?
On the tweet of June 3 Google has linked to an old tweet mentioning the guidance for core updates. The important points in it about core updates are:
- There is nothing in particular to “fix,” and we don’t want content owners to mistakenly try to change things that aren’t issue
- We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.
In short, improving your content is the best thing to do if your site gets affected by a core update.
Though Google updates its algorithm frequently there has been few major updates. Some of them are:
- Google Panda Update
- Google Penguin Update
- Google Humming Bird Update
- Google Pigeon Update
- Google Mobile Update
- Google RankBrain Update
- Google Possum Update
- Google Fred Update
Apart from this, many core updates have happened from 2017 to 2019.
In this digital age, changes are happening very fast and it is important to keep yourself up to date to get a competitive edge for your business. It’s high time that business owners and professionals start to realize the importance of online presence and of being visible on search engines.
Only way to be found in search engines like Google, Yahoo is by ranking your website on top for all major relevant keywords. For this, one needs to be great with Search Engine Optimisation for the website. We always suggest the business people to do what they are best at – yes doing their business 🙂 and not spend their time in services like SEO which they can leave to the experts from digital marketing agencies like us.