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June 2019 Core Update – The latest Google algorithm update

Online presence has become a very important part of the marketing efforts of most businesses. Being present online in itself is not enough. There should be efforts made to make it more visible. And the best place to get visible is in search engines like Google.

Google shows websites in the results according to their algorithm which depends on hundreds of factors. Learning about these is important to get your website visible. Google updates its algorithm and dependent factors constantly in a continuous effort to make itself better. Such a major update rolled out in June, 2019.

On June 3, 2019 Google informed via a tweet

that it has released a ‘broad core algorithm update’. This means that there can be large changes in the keyword rankings of different websites. The effect of this can be positive or negative for any website. But there is a good possibility that most keyword ranking positions for websites have changed.

It is unusual for Google to announce that it’s going to release an update. But on June 2 the twitter handle of Google Search Liaison tweeted that they are going to release a ‘broad core algorithm’ update.


Google Core Update

Google constantly updates their algorithm. But Google Core updates are done only few times a year. It affects the web-pages and website all over the internet. The June 2019 Core Update is the second core update in 2019 after the March 2019 Core update.


What should website owners and SEOs do?

On the tweet of June 3 Google has linked to an old tweet mentioning the guidance for core updates.  The important points in it about core updates are:

  • There is nothing in particular to “fix,” and we don’t want content owners to mistakenly try to change things that aren’t issue
  • We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.

In short, improving your content is the best thing to do if your site gets affected by a core update.


Though Google updates its algorithm frequently there has been few major updates. Some of them are:

  • Google Panda Update
  • Google Penguin Update
  • Google Humming Bird Update
  • Google Pigeon Update
  • Google Mobile  Update
  • Google RankBrain Update
  • Google Possum Update
  • Google Fred Update

Apart from this, many core updates have happened from 2017 to 2019.



In this digital age, changes are happening very fast and it is important to keep yourself up to date to get a competitive edge for your business.  It’s high time that business owners and professionals start to realize the importance of online presence and of being visible on search engines.

Only way to be found in search engines like Google, Yahoo is by ranking your website on top for all major relevant keywords. For this, one needs to be great with Search Engine Optimisation for the website. We always suggest the business people to do what they are best at – yes doing their business 🙂 and not spend their time in services like SEO which they can leave to the experts from digital marketing agencies like us.

Why Digital Marketing is important for small/medium business owners

Today, digital marketing is hugely responsible for crafting a brand’s image, and not just crafting the image but also helps a great deal in creating brand recall, building connects and creates ideas to engage with the audience. With the help of a digital marketing agency, businesses are evolving and changing the way global brands marketed them and how the budget is utilized.

Digital marketing strategies will boost the sales of small/medium business owners by using search engines giants Google and Yahoo, Social media platforms like Facebook, Twitter, Instagram, LinkedIn etc.

Your target audience depends on the products or services that you provide.
  1. Business to Business (B2B) or Business to Customers (B2C )

At the end it is the brand’s image, which gives business and profits. It is imperative to have sound marketing knowledge in place before you start working on digital tactics. Hence to make your value proposition strong you need to cement your knowledge on digital marketing learning studio.

The term Digital marketing is used for the marketing of products or services using digital technologies. It also includes mobile phones, display advertising, Search Engine Marketing, Social Media Marketing, and any other digital medium. In a nutshell, digital marketing is the use of the Internet for advertisement and publicity.

One major difference between the traditional type of marketing and digital marketing is to analyze and determine what is working and what is not.

Digital marketing makes use of channels and methods such as the internet, mobile messaging, mobile apps, electronic billboards, podcasts, and radio channels etc. that are generally not applied in traditional type. Digital marketers keep track of what is being viewed, how frequently and its duration, sales conversions, content that works, etc.

Find how is digital marketing important and which techniques are used mostly:

  • Search Engine Optimization (SEO): This is one of the major aspects of digital marketing. Its objective is to improve the ranking of web pages and their visibility on search engines such as Yahoo, Google, and Bing etc.


  • Search Engine Marketing (SEM): SEM is one of the forms of Internet marketing. It is done to promote websites by increasing their visibility in search engine result pages (SERPs) by making use of paid placement, contextual advertising, and paid inclusion. SEM specialist knows how to run PPC (Pay per click) campaigns and to purchase traffic through paid search listing to maximize visibility of web pages on search engines.


  • Social media marketing (SMM): SMM is another form of Internet marketing. It utilizes social networking websites as a marketing tool. The main objective of SMM is to produce content that users will share with their social network to improve referral traffic.


  • Email marketing: It is known as directly marketing a commercial message to a group of people using email. Every email sent to a potential customer would be considered as email marketing. It usually involves using email to request business, send ads, or solicits sales or donations and is meant to build loyalty, trust, or brand awareness.


  • Mobile marketing: Marketing done on or with a mobile device, such as a smartphone is called mobile marketing. It is done primarily through talking directly on mobile or by sending SMS to potential customers.


  • Web Analytics: Web analytics is the collection, analysis, measurement, and reporting of web data and to optimize web usage. It involves traffic analysis, business, and market research for enhancing the website traffic.

Majority of customers from different verticals use smartphones and have access to Internet. We will be seeing a high speed growth in coming year’s Mobile Internet users. Thus small and medium businesses often need new ideas and strategies to promote their products and services. And one way to turn profits overnight is to use digital marketing service thoroughly and effectively.

Contact Trysocio, one of the best digital marketing agency in Kannur, Kerala and Bangalore to understand your best possibilities in this digital world.

How to choose the top SEO Company in Kerala: 5 Things to look for

If you’re an entrepreneur, then you would already know how imperative it is to outsource your marketing strategy to a successful SEO company. After all, it is the collaboration between you and the SEO company that will make your company grow online and overcome with the competition at ease.

With the annoyingly increasing amount of spam and disreputable companies circulating online, it can be frustrating and intimidating to find the top Digital marketing agency for you. After all, SEO is a long-term investment and can really make or break your presence on the internet depending on how the strategy is handed out and dealt with.

SEO Company

So going by common logic it would be obvious that you would be tempted to select an agency just by Googling in keywords like ‘top SEO agency in Kerala or best SEO company in Calicut’ thinking that if they are as good as they claim to be they would obviously pop up as the first organic search result. After all its their playing field and they need to be on top of their game, right? WRONG.

While coming up on that list would be no small feat but selecting an agency solely based on that would be the wrong approach. What might be happening is that most of the good agencies, the ones that are in high demand, the ones that do consistently great work and get great referrals, they don’t actually need to rank here.

They are often overwhelmed with clients all the time as their clients refer them to people and lots of people in their network refer folks to them. They might also be having a high retention of clients. They’re incredibly busy, and hence don’t spend any work hours optimising their own website to get new clients.

Therefore, many of the companies that rank well for keywords like best Digital marketing agency in Kerala or SEO company in Calicut or a particular speciality, like best Ecommerce SEO, may not really be the best. It could be because they are without any client work and so they’re concentrating all their energy on trying to get new clients 😀

Most of the startups and small/medium/large business entrepreneurs’ don’t do their homework well Digital marketingbefore hiring an SEO company.

This post would help them understand 5 things that you would look for before signing your next deal with an SEO company.

1. A Quick analysis report
a. Assign them a brief task/assignment to come up with the pros and cons of your website structure.
b. What is missing from your website with an SEO standpoint.

2. Case studies and positive testimonials
a. Testimonials are like rewards on record, ratings provided by various clients will cement your deal with this SEO company.

b. Case studies are a great way to know how much of an impact the agency was able to have on a particular brand and if that is closer to your vertical that’s a bonus.

3. Meet the team in action to see if they are well-skilled employees who have enough experience in managing major projects. The project scale handled by the team is an important factor to determine if they can handle the same and deliver the results in time.

4. Realistic offerings – Sometimes if you hear things that are too good to be true, they probably are.

Look for companies who offer realistic results and don’t make random guarantees. SEO is an ongoing process, and no one has the ability to guarantee rankings 100% since the search algorithms keep changing and are beyond an agency’s control. Any promises for overnight rank changes or guaranteed rankings should sound suspicious enough.  Similarly, watch out for under-priced quotations as well.

5. Point of contact – This is one of the biggest questions that people usually forget to ask. Check if you can get a dedicated account manager who would be in constant touch with you from the agencies side. It is always important to learn with them what they are doing so that you can be better equipped when making plans or giving feedback.

Above points are imperative to assess before you decide the SEO agency to outsource your work .  As the work that you assign should be faithfully addressed to produce the best results for your company.

SEO 101

Search Engines are programs that look up for records on the searched words typed by the user and restores a rundown of results and articles where the search words were found. Search engine empowers clients to scan for archives on World Wide Web.

When a person type any query on the search engine, it is found that few sites are ranked well as compared to the others. Users normally tend to visit websites that are at the top of this list as there is a notion amongst them that this is most relevant result to the query entered. SEO is majorly responsible for this feature. It is widely used to make sure that a site is accessible by a search engine.

Search Engine Optimization (SEO) is the way towards influencing the visibility of a site or a site page in a web search tool’s regular or natural hunt result. Say for eg you want your brand to compete in certain keywords in a localized environment of a city like Bangalore or say even a smaller city like Kannur, what our team would do for you is start building up backlinks for your page via these chosen keywords on different quality platforms in the cyber space.

How it works

The working of a search engine is simple. First, the search engine crawls the web to perceive what is present. Once the crawling of the page is finished, the next step is to index its content. The process of indexing the content essentially involves the method of identifying words and expressions that best describe the page and assigning the page to particular keywords. Once this is done, the search engine processes the request and the required output is nurtured.

SEO Segmentation

It is a normal practice for Internet search users to not navigate pages and pages of indexed lists. So where a website positions in a pursuit play slideshow results page is fundamental for coordinating more activity toward the webpage. The higher a site normally positions in natural consequences of a hunt, the more prominent it is that the site will be visited by a client. To increase the visibility of a page, SEO Services are used.

SEO services help to ensure that a site is accessible to a search engine and improves the chances of appearing on the page. Moreover, SEO services are in huge demand in current scenario as anybody who built a beautiful and amazing website needs SEO to reach out people in huge number. It is the biggest tool to drive people to the website and showcase the hard work. This is one prominent reason why SEO agencies are so rapidly establishing in order to meet the growing demands of the clients.

If you are looking for the top SEO agency in Bangalore or the top digital marketing agency in Kannur, then your search ends here. We will provide you with the right strategy to build your brand by targeting relevant users through specific keywords.