Importance of User Experience in SEO

Importance of User Experience in SEO

When designing a high-ranking website, SEO and user experience (UX) work hand in hand. High-ranking websites combine SEO best practices with an attractive UX design. A good user experience design increases engagement, web traffic, and rankings. And isn’t that the goal? In the good old days, SEO used to be simple. You stuffed a page […]

SEO vs SEM: What’s the Difference?

SEO vs SEM: What's the Difference?

Search marketing is a strategy for increasing exposure, ranking, and traffic. It includes search engine optimization (SEO) and Search Engine Marketing (SEM). SEM and SEO are important in increasing traffic and visibility in search results. Both strategies are opposites, but they achieve the same goals. Any digital marketing expert should be familiar with these two […]

How SEO and Content Marketing Work Together

How SEO and Content Marketing Work Together

What do you do when looking for a recipe for your favorite dish? Or want to find the best review on that mobile you’ve been eyeing? What about when it comes to the synopsis of your favorite show or even to get the latest gossip? You probably google or Bing it, don’t you? And according […]

10 Ways to Easily Set up an SEO Content Strategy

10 Ways to Easily Set up an SEO Content Strategy

We don’t need to remind you how important SEO is or that cracking the SEO strategy code has become even more challenging. What you do need is to know how to crack the code. And that’s what we’re here to help you with. Most businesses nowadays grasp the fundamentals of SEO and why it is […]

10 Tips for Creating the Perfect Facebook Ad in 2022

10 Tips for Creating the Perfect Facebook Ad in 2022

With about 1.1 billion users active monthly, Facebook presents many opportunities for advertisers. Despite claims that Facebook’s appeal is dwindling, it’s evident that people continue to enjoy this platform. According to Pew Research Center data, over 70% of Facebook users in the United States log in daily, compared to 59 % on Instagram, 38% on Twitter, […]

Benefits of Social Media Marketing

Benifits of Social Media Marketing

You would be surprised to know that around 75% of people buy products after they see them in their social media feed. 57% of people choose to buy products from known brands of social media. With 4.48 billion active users, social media can be a game changer of your marketing strategy. Social media marketing has […]

9 Benefits of Social Media Marketing and Why You Should Leverage It Now.

9 benefits of Social Media Marketing and why you should leverage it now.

Social Media Marketing has taken the world of marketing by storm, and for good reason. The world of print and television is slowly becoming obsolete with more and more millennials choosing to spend time on Social Media over traditional media. Content is available readily, and it is curated to individual tastes, which make social media […]

How Digital Marketing Works: Here’s Everything You Need To Know

How Digital Marketing Works Here’s Everything You Need To Know

Creation. Communication. Connection. These three Cs rock the world of Digital Marketing! Digital marketing is the meaningful creation of conveyable material divulging accurate details about your products and services that the audiences can relate to immediately. Gone are those days when the buyer and seller had to meet physically to conduct a business deal. Today, […]